Newspaper Analysis

	The Guardian	Daily Mirror
Who was involved?	-     The newspaper shows that twin toddlers were the main victims, both one-year-old, the next-door neighbour, eye witness, their mother and their dad, age 33.	The newspaper shows that twin toddlers were the main victims, both one year old, the next-door neighbour, eye witness, their mother and their dad, age 33.
What happened?	Boy was pronounced dead at 1am, due to murder, one man has been arrested in having connections into the murder.	A man is held after a toddler dies in a hammer attack, with the twin sister in critical condition.
Where did it happen?	At Finsbury park north London.	A property in Hackney, North London.
When did it happen?	18th March 2017	18th March 2017
How did it happen?		A man allegedly murdered a baby with a hammer.
Why did it happen?		Sometimes the ‘father’ said he’d say maybe they aren’t his children.
What do you notice about the difference in content and how the articles convey this information? Why do you think that is?	The Guardian presents a less gruesome story compared to the Daily Mirror. The Guardian shows

Newspaper Analysis

News Table

	The Sun (70p)	The Daily Mail (£1)	The Telegraph (£2.20)
Owned By	Published by the News Group Newspapers division of News UK, itself a wholly owned subsidiary of Rupert Murdoch's News Corp.	Daily Mail and General Trust plc is a British media company, the owner of The Daily Mail and several other titles.	It is a subsidiary of Press Holdings.
Audience	The sun targets mainly people over the age of 15. More woman than men read the sun Few people in London read the sun.	Readership of the Daily Mail among individuals from the ABC1 social class is higher than among the C2DE social class – 18.3 million and 10.1 million readers respectively. People of age 65+ are more likely to read this newspaper as young people tend to favour The Daily Star and The Sun	The Telegraph write much more factual and serious articles than other newspapers such as the Sun, as their newspapers are aimed at an older target audience. A recent study showed that the average age of readership that the Telegraph has is 61, which is much higher than the average readership of it's counterparts
Online	The sun broadcasts their news online with free access to everyone who goes on the website.		News is published online, with various access passes, the standard daily pass is £2.00, ranging for the premium yearly subscription of £300
Circulation	1,481,876 (as of March 2018)	1,383,932 (as of November 2017)	458,487 (as of November 2017)
Political Alignment	Conservative	Conservative	Centre-right

Tabloid & Broadsheet

	Broadsheet	Tabloid
Content	Emphasis on important global/national news, political, economic, social and cultural issues. Covers politics, finance and current affairs. Often has a sports supplement.	Emphasis on easy-to-understand and dramatic stories about personalities. Covers sensational news, scandals, gossip, celebrities. Has a large sports section.
Appearance	Few photographs, A2 size, black/white. Front page more informative, about public issues. Design emphasises content through detailed articles in small print, with some emphasis on photographs and restrained use of colour.	Large eye-catching photographs, A3 size, colour. Front page is entertaining/eye-catching, easy to understand. Design emphasises visual appeal through photographs, colourful font and reversed print on colourful boxes.
Headlines	Informative, factual, serious language, black/white.	Dramatic, exaggerated, slang, bold/colour.
Articles	Formal language, highly researched, factual details, neutral and unbiased, small print. Varied types of sentences. Emphasis on information.	Simple language, some research, less details more speculation, bias obvious, large print. Very short sound-bites or sentences. Emphasis on emotion and sensation.

Representation Notes

Definitions:

Stereotypes
- media industries use stereotypes
- repeated so we think they are normal or true

Archetypes
- ultimate stereotypes e.g. white stiletto wearing, big busted, brainless blonde bimbos

Counter-type
- challenges tradition stereo-typically associations of groups, people/places

Representation: 

          - the way in which people, events and ideas are presented to the audience
- the media takes something that is already there and represents it to us in the way that they choose. Media is rarely one hundred percent true.
- they are created by producers (anyone who makes a media text) of media texts.
- what they choose to present to us is controlled by gatekeepers.

“Gatekeepers” - any person involved in a media production with the power to make a decision about something the audience are allowed to.

DR CAGES

Disability
Regional identity
Class
Age
Gender
Ethnicity 
Sexuality 

Newspaper Formats

Stereotypes

Stereotype: 

• media industries use stereotypes because the audience usually understand the character instantly. (Visual shortcut). Therefore it is often repeated and over used, usually creating a bad image on a certain group.

Archetypes:

• 'Ultimate' stereotype, (Blonde bimbo, who has no knowledge).

Counter type:

• representation that challenges tradition stereotypical associations.