Twitch TV PowerPoint

Video Games Key Words

Video game: A game played by electronically manipulating images produced by a computer program on a monitor or other display.

Types of Video games:

- RPG

-Sports

-Strategy

-Action/adventure

-Puzzle solving

-Construction

-FPS

-Simulation

-Horror

-Children's

Examples:

- Fortnite                                        -Cooking Mama                      -Sims

-Nintendogs                                   -Dinner Dash                           -Far Cry

-Fifa                                               -Big Brain academy                 -Rainbow 6 Siege

-GTA                                             -Sky Rim                                  -Fable

-NBA                                             -Mario Sonic                            -WWE

-UFC                                              -F1                                           -Assassin's Creed

-Wii Fit                                          -Just Dance                              -Wii Sports resort

-Crash Bandicoot                           -Rachet and Clank                   -We Sing

-Moshi Monsters                            -Guitar Hero                            -Monkey Ball

-Call of Duty                                  -Watch Dogs                            -Battlefield

Terminology:

-Games Consoles - A unit accommodating a set of controls for electronic or mechanical equipment.

-Sandbox Game - Construction; building from scratch. Changing roles of the 'look down generation.' Collaboration through gaming; multi-player

-Microsoft - Institution which owns videogames; Xbox and Minecraft

-Platforms - Different levels of gaming. Online Vs Moving images Vs Audio. Ways you can play (App, physically etc.). Multi-Platform - More than one way of playing; more platforms = wider variety.

-Servers - How the games run, where info is kept, enables games to be played.

Intro to Minecraft...

- Minecraft development - from 'online Lego'

- Multi - platform =  more available

- Open Sandbox - no limit

- Started as an 'indie'

- Critically and commercially successful

- From independent to mainstream - 125 million copies sold.

-Minecraft was created by Marcus 'Notch' Persson and developed by Mojang.

-These were independent, separate to and not financed by a big commercial company.

-But, as small independent products become successful, it is usual for larger organisations/owners to want to buy them.

6 reasons why Minecraft is successful...

- Infinite replayability - Sandbox (No limits)

-Strong community - creations are the marketing campaign

-Platform agnostic - Released on everything

-Co-opted by children - Household name

-Not limited by genre

-Fulfils human instinct to bring order to chaotic wilderness

BBC Radio 1 Breakfast Show

What was the task you were assigned?

Our task was to create a three-minute radio podcast, with one game, including a presenter, weather/news presenter, and a guest caller.

Who was in your group and what was everyone's role in the task?
My group consisted of Ella, Sofya, Zoe and I. I was the host and we also presented the news and weather. Whilst Ella was a was the weather girl, and Sofya was the news anchor. 

What fresh ideas did you bring to the programme?
We thought about a new game; bleep morning with a twist, which was valentines day themed as the show was on valentines day.
Who did you interview?
We didn't interview anyone particular, but got listeners to text in answers to our questions.

What tracks did you choose and why?
We chose Diamonds by Deno Driz as he is an upcoming British artist, and afterwards played Swervin and Going Bad as they are in the top charts.What was the running order?
Our running order started with the news and weather, after another song was played, next to the announcement of our details for the audience to text into bleep morning after another song played and finally we finished with the bleep morning answers and a song.
Who is your target audience?
Our target audience was the general audience for BBC 1, 15-29-year-olds.

How did you relate to/attract your audience?
The songs we played were related to the audience, as they are young emerging artists with popular genres of music to the younger generations. The game we created also was rather comical therefore we felt as though the younger generation would find it funnier than any other generation.

How does your product fit in with the BBC/PSB remit?
I believe that our product fitted in with the BBC PSB remit as it entertained the audience with original ideas.

What do you think you could have improved in terms of content?
I believe we could have planned the script better and publicized our game better to fit the structure of a standard radio broadcast.

What was your initial feedback? 
We had rather positive feedback, however, the bits missing due to technological fault was noticed therefore next time we could spend more time finalizing the editing of the clips to create a crisp final product.

What did others say about your production?
Other class members seemed to enjoy our podcast, however, they also noticed we missed interviewing a celebrity

The Story of Minecraft

a YouTuber's Experience with Minecraft

1. How many subscriptions does Ali-A have for his YouTube channel?

Over 5 million subscribers on his main channel and over a million on his second channel

2) How many years have he been doing this?

He's been uploading to YouTube for over 5 years

3) Why did he start playing Minecraft?

His fan base kept asking him to make YouTube videos on Minecraft so he done it

4) What does he say he is trying to do with his content?

Balance both Call of Duty and Minecraft videos and try merge them together

5) Describe his average working day

Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am. 

6) Why might we watch YouTubers?

Viewers like watching YouTubers to get ideas and their point of view of how they take the challenge, whilst supporting the creators

7) What is Twitch and what is the average time spent on it by a viewer?

Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.

8) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer.

Roughly $2.5million

9) How much was Minecraft purchased for? 2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a) Money 

b) To expand to all of the different devices 

c) New audience to Microsoft 

11) How might this affect the game? 

Oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future,

12) What is Minecraft’s biggest asset?

The community 

Jungle Book Powerpoint

Jungle Book Marketing

Essay on Marketing/Circulation (distribution and exhibition)

Explain the marketing and circulation process on the film industry in relation to The Jungle Book 1967 and 2016. In your answer you must also: explain how historical, cultural and economic contexts influence the production, distribution and circulation of films.

A conglomerate is the combination of two or more corporations operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Being a conglomerate, this allowed The Jungle Book (1967) to increase the amount of hype around the film as it was said to be Walt Disney’s most entertaining triumph in the world of animation, due to a new technology called technicolour. Technicolour played a major role in the early days of Disney as it was an art no one has ever seen before. Cel animation also played a huge role in the production of 1967 Jungle Book

The jungle Book 2016 marketed the film in a lot of different ways, the first and main way it was marketed was when Jon Favreau took a few members of the cast to a Disney fan convention in Anaheim, and they showed some footage from the film, and handed out thousands of posters. This event would have received a lot of attention and got a lot of people interested in the film. Disney also spent $100,000 on TV advertising in the space of a week for the Jungle Book, so they were making sure that it reached everyone they possibly could. This also enabled Disney to attract an older audience as well as younger, as the footage shown was dark and appeared to be of the thriller genre. This is how they also attracted a secondary audience, as if kids wanted to go and see the film, their parents and even rest of their family would go with them.

The trailer of Jungle Book (2016) relates very closely to the original 1967 trailer, especially in areas such as scene change, sets and character positioning. However, it is obvious to all audiences that the 2016 trailer has a darker mood and colour tone in comparison with the ‘technicolour’ steered and cartoon like 1967 Jungle Book. The famous jazz singers of 1967 were really important because the Jungle Book was known for the soundtrack and they didn’t have a lot of famous actors at that time. However, in 2016 The Jungle Book had a variety of famous actors to play the different characters but they didn’t use famous jazz singers to create the soundtrack as it was not the most important aspect of the 2016 film. The posters in 2016 were similar in some ways to the 1967 posters as they used a variety of colour but the 2016 ones were more detailed and less family friendly. 

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.

Jungle Book Interview

Ella: Hello I’m Ella and today Tom Snow, the producer of ‘Jungle Book’, has joined me for an interview to discuss his newest film release.

Tom: Thank you for having me…

Ella: As the audience, we want to see what we can expect when the film is out in cinema. Here’s a teaser trailer, let’s have a look.

Trailer

Firstly, how did manage to retain realism of the animals whilst making them talking characters?

We used the behaviour of animals and mouth movements of real ones, not humans. The only actor was used within the action was Mowgli, the young boy.

After seeing some teaser clips previously to this interview I wanted to ask where were the scenes filmed? And were any of the locations real?

None of them were real. We used CGI effects to create the backgrounds and the whole of the film was shot in LA.

Did you use any ideas from other films and what skills did you learn from other projects you had worked on, to help you make the Jungle Book?

I would say that the production of Iron Man gave me the most experience in the film industry, in the aspect of animation and effects.

What challenges did you face when making the film? How did you overcome them?

One thing that was difficult was trying to create the original Jungle Book, making it just as successful if not more than the film produced in 1967.

We saw opportunities to improve aspects of the original, to make it unique against other films, a chance to access a wider audience. Today’s society and modern technology enabled us to do this...

Risks were demonstrated in the early stages of production, including CGI effects and making the animal characters and scenes look realistic. Despite this being the case, it was worth the risks.

How are you aiming to attract a wide target audience, referring to the age, genre and gender of the viewer?

The new release is categorised as a family viewing film with aspects of action and adventure to appeal to older people. The remake isn’t as child-like, however uses the same songs from the previous Jungle Book in order to appeal to the people who had watched the earlier one.

Final question for you, I’ve seen some really good posters promoting the film before it is released. Are there any other ways you will advertise the film before the audience see it in cinema?

We use billboards world-wide to advertise the films over transport vehicles or bus stop stations. Merchandise and theme parks that feature the film will be made and sold to customers to make more profit or the production company. Merchandise will include things such as, toys, action figures, costumes, outfits etc.

Thank you for coming today and answering some questions for us.

Thank you for having me.