Minecraft Essay

Minecraft is an open-world sandbox (construction) game that was created by the Swedish video game designer Markus Persson and then was further developed and published by companies: Mojang and 4J Studios. Minecraft was originally first created in the summer of 2009 and was released as an independent game that costed around £8, he sold around 40 copies on the first weekend. In the summer of 2010 sales reached 15,000 and the game was now no longer considered an Indie release with Markus teaming up with Mojang to make this a mainstream release. When sales reached 200,000 PayPal froze Persson's accounts for suspected fraud due to the huge transactions entering his account. In April 2011 the sales reached 2 million and now Minecraft stands as the ninth selling video game franchise in the world selling a total of 144 million copies. The game currently costs £16 and is available on many platforms such as: XBOX, PS4, iPad, Nintendo Wii and many more and has made £52 million in total revenue.

Minecraft has been highly successful because it is a very unique idea and at its time of creation the only thing that comes to close to an endless open-world sandbox game is Roblox which has many ethical issues. This is because Roblox has been the source of a multitude of investigations into indecent approaches being made between gamers as there is no limit as to where you can go into other players' game. In the game players make structures out of 3-D cubes to mine and then craft whatever structures they desire to, however you can also explore and combat. It also offers several game modes with the most popular being survival and creation mode. The survival one consists of beginning the game with nothing and you must collect all the: tools, weapons, armour and other resources in order to succeed. In the creation mode you get given all the resources needed to make any structure that you would want to.

Another reason for Minecraft's amazing rise to success is the fact that it is incomplete and constantly innovating. This is because when the game was originally designed, Markus wanted to leave it unfinished to ensure that he could cater to whatever responses he got about the game and then subsequently add them into the game. Every Friday he would take these responses and update the game in order to improve it by adding features, which led to sales rising on every occasion. Markus always stays up to date on social media as well by always discussing the needs of his audience before finding a way to get these features into the game. This builds a strong relationship between the consumer and the developer which can be passed on to friends therefore widening their customer base and increasing sales and success.

Minecraft has had a massive cultural influence on people thank to its multiplayer and social media aspects of the game. There are a plethora of Minecraft dedicated streaming channels on YouTube and Twitch which allow players to escape to a community where they can share their interests with people of similar personalities or meet people that are completely different, thanks to Minecraft's massively varied fanbase. This was helped by the fact that Persson never released instructions for the game so if players were struggling they would have to communicate with friends or through social media in order to succeed within the game which greats a positive atmosphere within the Minecraft community.

Minecraft Overview

Minecraft Timeline

Creeper Cola

1) What was the task you were given and who was your target audience? 

Our task was to create a new Minecraft themed product to add to Minecraft's merchandise. The target audience was aimed towards 12-19 based on the research provided.

2) What was the name of your brand? 

The name of my brand is called Creeper Cola.

3) What research and planning did you undertake? 

I researched the age demographics of consumption of fizzy drinks and the age demographic of Minecraft.

4) What gap did you find in the market? What are other merchandise is available?

I found that there was no food/drink related items in Minecraft's merchandise collection. The PowerPoint shows that current merchandise includes clothes, toys, collectables, POP Vinyls, LEGO, technology etc.

5) What was you initial feedback? What did others say about your production? How successful was your sequence

Haven't had any yet.

6)  Identify what went well and with hindsight what you do to improve/do differently.

My product idea went well but I believe i could improve the overall bottle design.

7) What have you learnt from completing this task ?

That Minecraft has no official food/drink merchandise.

Twitch TV PowerPoint

Video Games Key Words

Video game: A game played by electronically manipulating images produced by a computer program on a monitor or other display.

Types of Video games:

- RPG

-Sports

-Strategy

-Action/adventure

-Puzzle solving

-Construction

-FPS

-Simulation

-Horror

-Children's

Examples:

- Fortnite                                        -Cooking Mama                      -Sims

-Nintendogs                                   -Dinner Dash                           -Far Cry

-Fifa                                               -Big Brain academy                 -Rainbow 6 Siege

-GTA                                             -Sky Rim                                  -Fable

-NBA                                             -Mario Sonic                            -WWE

-UFC                                              -F1                                           -Assassin's Creed

-Wii Fit                                          -Just Dance                              -Wii Sports resort

-Crash Bandicoot                           -Rachet and Clank                   -We Sing

-Moshi Monsters                            -Guitar Hero                            -Monkey Ball

-Call of Duty                                  -Watch Dogs                            -Battlefield

Terminology:

-Games Consoles - A unit accommodating a set of controls for electronic or mechanical equipment.

-Sandbox Game - Construction; building from scratch. Changing roles of the 'look down generation.' Collaboration through gaming; multi-player

-Microsoft - Institution which owns videogames; Xbox and Minecraft

-Platforms - Different levels of gaming. Online Vs Moving images Vs Audio. Ways you can play (App, physically etc.). Multi-Platform - More than one way of playing; more platforms = wider variety.

-Servers - How the games run, where info is kept, enables games to be played.

Intro to Minecraft...

- Minecraft development - from 'online Lego'

- Multi - platform =  more available

- Open Sandbox - no limit

- Started as an 'indie'

- Critically and commercially successful

- From independent to mainstream - 125 million copies sold.

-Minecraft was created by Marcus 'Notch' Persson and developed by Mojang.

-These were independent, separate to and not financed by a big commercial company.

-But, as small independent products become successful, it is usual for larger organisations/owners to want to buy them.

6 reasons why Minecraft is successful...

- Infinite replayability - Sandbox (No limits)

-Strong community - creations are the marketing campaign

-Platform agnostic - Released on everything

-Co-opted by children - Household name

-Not limited by genre

-Fulfils human instinct to bring order to chaotic wilderness

BBC Radio 1 Breakfast Show

What was the task you were assigned?

Our task was to create a three-minute radio podcast, with one game, including a presenter, weather/news presenter, and a guest caller.

Who was in your group and what was everyone's role in the task?
My group consisted of Ella, Sofya, Zoe and I. I was the host and we also presented the news and weather. Whilst Ella was a was the weather girl, and Sofya was the news anchor. 

What fresh ideas did you bring to the programme?
We thought about a new game; bleep morning with a twist, which was valentines day themed as the show was on valentines day.
Who did you interview?
We didn't interview anyone particular, but got listeners to text in answers to our questions.

What tracks did you choose and why?
We chose Diamonds by Deno Driz as he is an upcoming British artist, and afterwards played Swervin and Going Bad as they are in the top charts.What was the running order?
Our running order started with the news and weather, after another song was played, next to the announcement of our details for the audience to text into bleep morning after another song played and finally we finished with the bleep morning answers and a song.
Who is your target audience?
Our target audience was the general audience for BBC 1, 15-29-year-olds.

How did you relate to/attract your audience?
The songs we played were related to the audience, as they are young emerging artists with popular genres of music to the younger generations. The game we created also was rather comical therefore we felt as though the younger generation would find it funnier than any other generation.

How does your product fit in with the BBC/PSB remit?
I believe that our product fitted in with the BBC PSB remit as it entertained the audience with original ideas.

What do you think you could have improved in terms of content?
I believe we could have planned the script better and publicized our game better to fit the structure of a standard radio broadcast.

What was your initial feedback? 
We had rather positive feedback, however, the bits missing due to technological fault was noticed therefore next time we could spend more time finalizing the editing of the clips to create a crisp final product.

What did others say about your production?
Other class members seemed to enjoy our podcast, however, they also noticed we missed interviewing a celebrity