DIRT Sheet 3 - Audience

ASSESSMENT Q3 NEWS LIAR

GBHS MEDIA STUDIES A LEVEL Reflection

Name:                                         Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence (5)

AO2 Apply knowledge and understanding of the theoretical framework of media to analyse media products (KU) of the theoretical framework of media to:

Analyse media products/ Make judgements and draw conclusions (10)

Q3 Technological advances have created a long term decline in the circulation of national newspapers. Explain how the newspaper industry has responded to these changes. Identify a strength or strengths in your assessment: Identified key facts: ·        The Independent is the only online based newspaper, which is why they have to be a subscription based ·        The Times and The Sun have a paywall ·        Some papers have gone FREE - Metro, Evening Standard What are the areas you need to improve? Need to give examples of citizens journalism rather than just mentioning. Explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership. What will you do to improve in your next assessment? Any particular areas or study skills? Need to research examples of citizens journalism on both websites on Daily Mail and Guardian

Q 3

The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed but once again a lot of you have failed to give specific web examples and ways the newspapers are adapting to these changes and the relationship with their audiences. 

AO1:2

Responses will demonstrate knowledge and understanding of contexts of media and their influence on media products and processes including:

·       Some have pay walls DT, Times

· explaining the economics of traditional and online editions of The Guardian and the Daily Mail newspapers (for example, paid for primarily by advertising based on audience number/ demographic as well as direct sales)

· showing the significance of these changes for traditional print editions and online editions and newspaper audiences (e.g. The Guardian focusing on its online content and seeking to develop a donation-based culture; the Mail moving slightly downmarket with clickbait stories hosted on MailOnline; both papers are still seeking to maintain their print editions although these are making a loss)

· explanation of technological convergence and/ or the proliferation of technology and the effect this has had on institutional process and audiences with reference to economic context (for example, The Guardian’s use of email to attract a regular audience; targeted advertising; the need for stories to be published online throughout the day as rolling news) GIVE SPECIFIC EGS

· explaining the economic effect of the decline of traditional print editions, for example, with reference to circulation and yearly sales figures of traditional print versions and the rise of online subscription (neither The Guardian nor the Mail currently operate a paywall, compared to some of their competitors, although there is some debate as to whether this model is sustainable) HOW DOES THE GUARDIAN ASK READERS FOR MONEY?

· explaining the economic implications of how newspapers are in competition for readers and how advertising revenue from the ‘new’ media is vital - GIVE EGS OF ADVERTISERS

· explaining the different platforms used by audiences to access news content from The Guardian and Daily Mail with reference to the growth in online readership (give some numbers) and the impact on how audiences consume news (use of specific social media, websites means many consumers no longer pay for news content). GIVE SPECIFIC EGS. 

Notes

The Guardian raised it’s price to £2.20

What kind of advertising on the Guardian website

Social media DM flipbook, pinterest, snapchat, twitter, Instagram, fb

Guardian subscribe or donate

DM 2013 – almost 4000 million 2018 just over 1 million newspaper sales

DIRT Sheet 4 - Theory

DIRT ASSESSMENT 4 - GBHS MEDIA STUDIES A LEVEL

Name:                                         Date:

AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

AO2 Apply knowledge and understanding of the theoretical framework of media to:

Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3 A-B	·       A comprehensive response to the set question ·       Comprehensive and accurate knowledge and understanding ·       Convincing, perceptive and accurate analysis ·       Convincing, perceptive and accurate evaluation ·       Highly developed and accomplished judgements and conclusions The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2 C	·       An adequate response to the set question ·       Adequate and generally accurate knowledge and understanding ·       Adequate and generally successful analysis ·       Adequate and generally successful evaluation ·       Adequate and generally well-reasoned judgements and conclusions The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1 D- E	·       A minimal response to the set question ·       Minimal application of knowledge and understanding ·       Analysis is minimal and/or largely descriptive and may not be relevant ·       Evaluation is minimal or brief, and is likely to be largely descriptive ·       Judgements and conclusions, if present, are minimal with limited support ·         Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Identify a strength or strengths in your assessment: Identified Curran and Seaton’s theory and applied it to the daily mail adequately. What are the areas you need to improve? Need to learn the theories in greater depth and not just explain what they are but how they apply to the context. What do you need to focus on for your next assessment? What the theories are and how they apply to context

Dirt Sheet 5 - Big Issue

DIRT ASSESSMENT 5 BIG ISSUE - GBHS MEDIA STUDIES A LEVEL

Name:                                         Date:

AO2: 1 – Apply knowledge and understanding of the theoretical framework of media to analyse media products, including in relation to their contexts and through the use of academic theories.

AO2: 3 – Apply knowledge and understanding of the theoretical framework of media to make judgements and draw conclusions. AO2 Total: 15 marks

Identify a strength or strengths in your assessment: I adequately analysed the use of intertextuality and created some judgement of what meaning the intertextuality is creating. Stated that the Big Issue is a hand up not a hand out. What are the areas you need to improve? Need to make judgements and reach a conclusion about the advantages of this use of intertextuality to The Big Issue magazine. e.g.  the use of intertextuality is intended to help the magazine look informal and witty, and that it addresses a sophisticated audience What do you need to focus on for your next Big Issue assessment? Answering the question fully and creating a clear conclusion of the approach of the Big Issue cover. The content below is not prescriptive and all valid points should be credited. It is not expected that responses will include all of the points listed. AO2:1  the pastiche of Abba lyrics suggests an affectionate attitude towards the group and/or confidence that the lyrics are so culturally-embedded that they will be instantly recognisable  the satirical effect of placing politician’s heads on ill-fitting bodies, connotes that the magazine does not hold politicians in high regard  the use of a pop group as the basis of the intertextual references and using images of the politicians at their most performative suggests a preferred meaning that the politicians are courting popularity, striking an attitude, and strutting a stage  the use of political images combined with those from popular culture refers to a history of satirical cartoons  the anchoring text ‘the winner takes it all’ connotes both the significance of the event and that the magazine is not taking a clearly partisan position in relation to the referendum, and continues the intertextual conceit  the use of a globe instead of a disco ball, perhaps connoting the far-flung consequences of the vote, or that the world is watching. AO2:3 the use of intertexuality is intended to help the magazine look informal and witty, and that it addresses a sophisticated audience – responses may conclude that this strategy works or does not work  the approach suggest that the magazine is outside the political mainstream, looking critically at events, which fits its status as a charity helping the homeless  the approach enables the magazines to take a neutral viewpoint on the referendum, a divisive event, in order not to alienate any potential buyers of the magazine and thus disadvantage some street vendors  this approach allows the magazine to summarise an abstract event visually  the referendum campaign was long and repetitive and the magazine may have felt the need for a fresh approach to the topic. https://www.ocr.org.uk/Images/472303-media-messages.pdf Source C – front cover of The Big Issue, 13 June 2016 Source C shows four politicians’ heads on the bodies of the members of the group Abba. The words are taken from famous Abba songs. The issue was published before the British referendum on remaining in or leaving the European Union. From left to right, the politicians are: Nicola Sturgeon, Scotland’s First Minister, David Cameron, Britain’s Prime Minister, Boris Johnson and Nigel Farage, both prominent Leave campaigners. Analyse why The Big Issue magazine has used an intertextual approach to the referendum on its front cover.  In your answer you must: • Analyse the use of intertextuality to create meaning in the source • make judgements and reach a conclusion about the advantages of this use of intertextuality to The Big Issue magazine

Dirt Sheet 6 - Shelter

DIRT ASSESSMENT 6 SHELTER - GBHS MEDIA STUDIES A LEVEL

Name: Robert McKinnon                              Date: 21/11/19

Any advert set text question will ask you to demonstrate knowledge and understanding about media language and representations. It may further ask you to refer to the set product (s) you have studied.

Examiners are looking for:

·       How comprehensive, detailed and accurate is your knowledge of media language and/or representations in this media form.

·       The clarity, precision and balance of your explanations in answering the question

·       The detail and accuracy of your references to the set product(s) if required.

Total: 10 marks

Have a look at all the points you could have made from Miss Brookes’ feedback (next page) and reflect on what you did well and what was missing.

Identify a strength or strengths in your assessment: -        The red font conveys a negative image to the audience, as it connotates as pain or death, also it is the colour of the shelter logo. -        Adverts are designed to draw empathy, as well as raise awareness. Features website link and number convergence. What are the areas you need to improve? -        Phrases below the image state different situation. All three are different situations; loss of job, tenant kicks him out, in debt. -        Being able to see through the font connotates as being able to see through the problem that people are facing. What does the text say, explain it more in depth. What do you need to focus on for your next advert assessment? Focus on the entire text “WHAT DOES THE TEXT SAY”

Explain how representations in advertisements are constructed and reflect the social and cultural contexts in which they were made. Refer to the Shelter advertising campaign in your answer (10)

Write down the list of bullet points that could have been included in your answer.

Summer Work