Dirt Sheet 6 - Shelter

DIRT ASSESSMENT 6 SHELTER - GBHS MEDIA STUDIES A LEVEL

Name: Robert McKinnon                              Date: 21/11/19

Any advert set text question will ask you to demonstrate knowledge and understanding about media language and representations. It may further ask you to refer to the set product (s) you have studied.

Examiners are looking for:

·       How comprehensive, detailed and accurate is your knowledge of media language and/or representations in this media form.

·       The clarity, precision and balance of your explanations in answering the question

·       The detail and accuracy of your references to the set product(s) if required.

Total: 10 marks

Have a look at all the points you could have made from Miss Brookes’ feedback (next page) and reflect on what you did well and what was missing.

Identify a strength or strengths in your assessment: -        The red font conveys a negative image to the audience, as it connotates as pain or death, also it is the colour of the shelter logo. -        Adverts are designed to draw empathy, as well as raise awareness. Features website link and number convergence. What are the areas you need to improve? -        Phrases below the image state different situation. All three are different situations; loss of job, tenant kicks him out, in debt. -        Being able to see through the font connotates as being able to see through the problem that people are facing. What does the text say, explain it more in depth. What do you need to focus on for your next advert assessment? Focus on the entire text “WHAT DOES THE TEXT SAY”

Explain how representations in advertisements are constructed and reflect the social and cultural contexts in which they were made. Refer to the Shelter advertising campaign in your answer (10)

Write down the list of bullet points that could have been included in your answer.