Aggregate advertising expenditure and net circulation figures equate to about half of their 2007 due to the technological advancement in society, creating more of a demand for news. The 21st century has created more of a demand for online news then ever before therefore decreasing the amount of hard copy's of news and sales, as customers believe that reading online news is easier and more straight forward for the current population.
Audit Bureau of Circulation (ABC) Independent, non-profit organisation comprising of, and supported by, publishers, advertisers, advertising agencies, and commercial websites, to audit and certify circulation and site-traffic claims of its members.
Personally I believe that Sunday News sells the most as people tend to rest on Sundays as they aren't at work nor staying out late.
The leading broadsheet is Daily Telegraph, the leading tabloid is The Sun and the leading mid market is The Daily Mail .
The daily mail is shown to be the second most popular paper, but most popular mid market. Whereas, the Guardian is shown to be towards the lower ends of the scale due it's the niche audience. As The Daily Mail is a mid market it has broadsheet and tabloid aspects therefore is will have a vast audience from both community's.
The Guardian Media group is owned by the Scott Trust, which is a private company whose core purpose is to ensure the financial and editorial independence of the Guardian. The papers values are to be honest, fair and bring integrity to the reader.
Personally in terms of digital distribution I believe the most important brand identity has to be about the online websites, as many commuters and other people have technological devices such as laptops and tablets that may not be able to download the application therefore it is easier to access the internet. E.g people on work breaks are predominantly at computers or desk tops therefore it is easiest to view; as most works now ban the use of mobile phones within a certain block/building due to distraction.
The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in Media report. The UK by far the least trusted 'written press' of any European country.
The Independent Press Standards Organisations are the regulators for most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.
Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print display advertising grew by 3% year on year.
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