| Broadsheet |
Tabloid
|
| Content |
- Emphasis on important global/national news, political, economic, social and cultural issues.
- Covers politics, finance and current affairs.
- Often has a sports supplement.
|
- Emphasis on easy-to-understand and dramatic stories about personalities.
- Covers sensational news, scandals, gossip, celebrities.
- Has a large sports section.
|
| Appearance |
- Few photographs, A2 size, black/white.
- Front page more informative, about public issues.
- Design emphasises content through detailed articles in small print, with some emphasis on photographs and restrained use of colour.
|
- Large eye-catching photographs, A3 size, colour.
- Front page is entertaining/eye-catching, easy to understand.
- Design emphasises visual appeal through photographs, colourful font and reversed print on colourful boxes.
|
| Headlines |
- Informative, factual, serious language, black/white.
|
- Dramatic, exaggerated, slang, bold/colour.
|
| Articles |
- Formal language, highly researched, factual details, neutral and unbiased, small print.
- Varied types of sentences.
|
- Simple language, some research, less details more speculation, bias obvious, large print.
- Very short sound-bites or sentences.
- Emphasis on emotion and sensation.
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