The Story of Minecraft

a YouTuber's Experience with Minecraft

1. How many subscriptions does Ali-A have for his YouTube channel?

Over 5 million subscribers on his main channel and over a million on his second channel

2) How many years have he been doing this?

He's been uploading to YouTube for over 5 years

3) Why did he start playing Minecraft?

His fan base kept asking him to make YouTube videos on Minecraft so he done it

4) What does he say he is trying to do with his content?

Balance both Call of Duty and Minecraft videos and try merge them together

5) Describe his average working day

Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am. 

6) Why might we watch YouTubers?

Viewers like watching YouTubers to get ideas and their point of view of how they take the challenge, whilst supporting the creators

7) What is Twitch and what is the average time spent on it by a viewer?

Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.

8) How much do you estimate that Ali-A earns in a year? Go to socialblade.com to check your answer.

Roughly $2.5million

9) How much was Minecraft purchased for? 2.5 billion

10) What are 3 reasons behind Microsoft’s purchase?

a) Money 

b) To expand to all of the different devices 

c) New audience to Microsoft 

11) How might this affect the game? 

Oversee the development in the future, offers more support and infrastructure so mine-craft can be made bigger and better in the future,

12) What is Minecraft’s biggest asset?

The community 

Jungle Book Powerpoint

Jungle Book Marketing

Essay on Marketing/Circulation (distribution and exhibition)

Explain the marketing and circulation process on the film industry in relation to The Jungle Book 1967 and 2016. In your answer you must also: explain how historical, cultural and economic contexts influence the production, distribution and circulation of films.

A conglomerate is the combination of two or more corporations operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Being a conglomerate, this allowed The Jungle Book (1967) to increase the amount of hype around the film as it was said to be Walt Disney’s most entertaining triumph in the world of animation, due to a new technology called technicolour. Technicolour played a major role in the early days of Disney as it was an art no one has ever seen before. Cel animation also played a huge role in the production of 1967 Jungle Book

The jungle Book 2016 marketed the film in a lot of different ways, the first and main way it was marketed was when Jon Favreau took a few members of the cast to a Disney fan convention in Anaheim, and they showed some footage from the film, and handed out thousands of posters. This event would have received a lot of attention and got a lot of people interested in the film. Disney also spent $100,000 on TV advertising in the space of a week for the Jungle Book, so they were making sure that it reached everyone they possibly could. This also enabled Disney to attract an older audience as well as younger, as the footage shown was dark and appeared to be of the thriller genre. This is how they also attracted a secondary audience, as if kids wanted to go and see the film, their parents and even rest of their family would go with them.

The trailer of Jungle Book (2016) relates very closely to the original 1967 trailer, especially in areas such as scene change, sets and character positioning. However, it is obvious to all audiences that the 2016 trailer has a darker mood and colour tone in comparison with the ‘technicolour’ steered and cartoon like 1967 Jungle Book. The famous jazz singers of 1967 were really important because the Jungle Book was known for the soundtrack and they didn’t have a lot of famous actors at that time. However, in 2016 The Jungle Book had a variety of famous actors to play the different characters but they didn’t use famous jazz singers to create the soundtrack as it was not the most important aspect of the 2016 film. The posters in 2016 were similar in some ways to the 1967 posters as they used a variety of colour but the 2016 ones were more detailed and less family friendly. 

To conclude, marketing has obviously changed. You could argue that with its licensing deals with Kenzo and its focus on aggressively targeting a secondary audience to build profits on the back of a family audience who always turn out for Disney films you could argue that Disney have grown smarter and more precise with their planning, however we must also not forget that there are still lots of similarities between the two eras, for example the use of stars and red carpet premieres to promote a film remains in place as does the creation of character posters and trailers as the fundamental basics of  Disney marketing so to me what is  forgotten is that Disney as a conglomerate have always been a master at marketing, it is why they are the number one entertainment conglomerate in the world and  yes some of the practices have changed but the whole reason why there was new version of The Jungle Book in the first place was because of the success of the first film, a success driven by an effective marketing campaign.

Jungle Book Interview

Ella: Hello I’m Ella and today Tom Snow, the producer of ‘Jungle Book’, has joined me for an interview to discuss his newest film release.

Tom: Thank you for having me…

Ella: As the audience, we want to see what we can expect when the film is out in cinema. Here’s a teaser trailer, let’s have a look.

Trailer

Firstly, how did manage to retain realism of the animals whilst making them talking characters?

We used the behaviour of animals and mouth movements of real ones, not humans. The only actor was used within the action was Mowgli, the young boy.

After seeing some teaser clips previously to this interview I wanted to ask where were the scenes filmed? And were any of the locations real?

None of them were real. We used CGI effects to create the backgrounds and the whole of the film was shot in LA.

Did you use any ideas from other films and what skills did you learn from other projects you had worked on, to help you make the Jungle Book?

I would say that the production of Iron Man gave me the most experience in the film industry, in the aspect of animation and effects.

What challenges did you face when making the film? How did you overcome them?

One thing that was difficult was trying to create the original Jungle Book, making it just as successful if not more than the film produced in 1967.

We saw opportunities to improve aspects of the original, to make it unique against other films, a chance to access a wider audience. Today’s society and modern technology enabled us to do this...

Risks were demonstrated in the early stages of production, including CGI effects and making the animal characters and scenes look realistic. Despite this being the case, it was worth the risks.

How are you aiming to attract a wide target audience, referring to the age, genre and gender of the viewer?

The new release is categorised as a family viewing film with aspects of action and adventure to appeal to older people. The remake isn’t as child-like, however uses the same songs from the previous Jungle Book in order to appeal to the people who had watched the earlier one.

Final question for you, I’ve seen some really good posters promoting the film before it is released. Are there any other ways you will advertise the film before the audience see it in cinema?

We use billboards world-wide to advertise the films over transport vehicles or bus stop stations. Merchandise and theme parks that feature the film will be made and sold to customers to make more profit or the production company. Merchandise will include things such as, toys, action figures, costumes, outfits etc.

Thank you for coming today and answering some questions for us.

Thank you for having me.

Radio 1 Timeline

Episode Timeline Activity 

We are going to create a timeline of everything that happens in an example of the Radio 1 Breakfast show.  In the exam, you need to be able to explain how the content of the show follows PSB rules and attracts its audience, and will therefore need to refer to real examples from a broadcast.  

Each group will be given a different section of the Radio 1 Breakfast Show to listen to.  The section will be approximately 30 minutes in duration.  Your group must note down everything that happens in your 30-minute section onto the grid.  At the end of the activity you will hand in your grid and your teacher will make a copy of it for the rest of the class.

Here is an example of the detail that you must go into when noting content:

Questions:  

After you’ve identified and written down the content of your section, you must answer the following questions:

• How does the programme promotes British music?

Radio 1 play up and coming British artists’ songs at times where there is a big audience, which gives the artists a lot of attention. 

• What percentage of tracks played during your slot were British?

0 

• What genres of music were played during your slot?  Do a tally.

Pop, Electropop, Hip-Hop/Rap 

• Celebrity interviews – who is being interviewed and what are they being interviewed about?  How many of the interviews are with British people?
• News items – list the stories and identify which relate to Britain.  

Stories on Brexit and football.

• Quizzes and games – what can you win?

Quiz - FA cup tickets

• How does the broadcast fits into the BBC ethos of ‘informing, educating and entertaining’?

It informs people by showing the news, it educates people through the news and it entertains people through music and involving the audience with quizzes.  

• How does it differ from commercial breakfast shows?
• Who you think the audience is from the content of your section?  What evidence do you have for this?

In my section I think the target audience was around 15-30, as it was early in the morning where people would be going to school and work. Also, the person who was quizzed was 30 years old.

• What platforms is the show is distributed on?

Radios, BBC iPlayer, the BBC website.

List A	List B	List C
Bruno Mars: Finesse	Avelino: 1 in a Million	Dream Wife: Hey Heartbreaker
Camila Cabello: Never be the Same	Big Boi: All Night	Fekky: My Size
Craig David: I know You	Diplo: Get it Right	Hailee Steinfeld: Let Me Go
Eminem: River	Dua Lipa: IDGAF	Jorja Smith: Let Me Down
James Arthur: Naked	G-Eazy & Halsey: Him & I	Kendrick Lamar: All the Stars
Jason Derulo: Tiptoe	HAIM: Nothing’s Wrong	Marmozets: Major System Error
Jax Jones: Breathe	Isaac Gracie: Terrified	Moose Blood: Talk in your sleep
J Hus: Bouff Daddy	Jessie Ware: Your Domino	Paramore: Fake Happy
MK: 17	Justin Timberlake: Filthy	Rae Morris: Atletico
Not3x: My Lover	Liam Payne & Rita Ora: For You	Rudimental: These Days
Ramz: Barking	One Bit & Noah Cyrus: My Way	Sunflower Bean: I was a Fool
Raye & Mr Eazi: Decline	Portugal: Feel it Still	The Vaccines: I Can’t Quit
Sigrid: Strangers	Post Malone: I Fall Apart
Taylor Swift: Gorgeous	Steel Banglez: Bad
Tom Walker: Leave a Light On	SZA & Calvin Harris: The Weekend

Radio One Play List for week commencing 22nd January 2018

Each BBC Radio station has a playlist of songs that it must play every day/week. These songs will be picked to help meet the service licence and mission to promote British talent and to attract the audience.  

Use the grid below to note down the programme contents:

Timing	Content
6:30	Chatty introduction - upbeat music in background.
6:32	interacts with audience by asking them a question - 'tell me all the tat you've got over Christmas'
6:33	give away FA CUP FINAL TICKETS - mentions the quiz for 7:15
6:34	MARK RONSAN AND MILEY CYRUS
6:38	DRAKE - HOTLINE BLING
6:41	Interaction with audiences - reads out responses and replies - chatty dialogue (social media) - requests the audience to swap their foods - starts another social media chain 'ive got loads of bounty and snickers over from Christmas if you are keen for a trade...'
6:42	'today's star listener' - fanfare and gift, giving away an elf on the shelf and some pasta for an 8 year old boy flying to Switzerland on his own - shout out. More replies and responses to audience
6:44	STRAIGHT TO MY HEAD' - YOU ME AT SIX
6:47	more responses coming through - James replies and answers questions - wide audience (massive interaction)
6:49	'PANIC ROOM' - AU/RA + CAMELPHAT
6:52 6:55 6:58 7:00	references yesterdays quiz, more tweets without me - halsey feel it still - the man updates on tweets - more interaction with audience and has final answers for them

How does the programme promotes British music?  

- upbeat, house music in background

- new up to date music every 3/5 minutes

- interacts with the songs

What percentage of tracks played during your slot were British?  

What genres of music were played during your slot?

pop music - current (6:30-7)

rap, pop, electronic (7:00-7:30)

alternative rock, pop, house, indie rock, electronic (7:30-8)

Celebrity interviews – who is being interviewed and what are they being interviewed about?  How many of the interviews are with British people?

there was no interviews in my section however James Gregg asked questions via social media and replied with updates.

News items – list the stories and identify which relate to Britain.  

Quizzes and games – what can you win?

prizes from his office, jam slam give away (super bowl tickets), quizzes (FA Final Cup Tickets). 'today's star listener'

Who you think the audience is from the content of your section?  What evidence do you have for this?

young, interactive audience, roughly 17-29 years old - social media platforms, replies and asks questions. Chatty dialogue between the audience and James Gregg. 

What platforms is the show is distributed on?  

Radios, BBC iPlayer, the BBC website

For any song played you must identify the genre, the name of the artist/band and song, and whether the artist/band are from the UK.

  

Timing	Content
7.00	Greg James intro.
7.01	News, Sport, Weather.
7.05	Songs: The 1975 (English pop band), Cold Water (Major Lazer - American), Sucker Punch (Sigrid - Norwegian)
7.15	Quiz; FA cup tickets.
7.21	Song; Who are you (Anderson .Paak) (American) - Hip-Hop/Rap
7.23	Song; Jonas Blue - Polaroid
7.27	Ariana Grande - thank u, next

Timing	Content
7:30	Sports News / Weather
7:32	Sting. GJ gives out audience details
7:35	That Sound – Sam Fender
7:38	Sunflower – Post Malone ft. Swae Lee
7:41	Radio 1 Jan Slam (Giveaway)
7:42	Chris Stark joins show, mini interview
7:45	Losing It – Fisher
7:47	Sound Of List – Mentions Adele, Sam Smith, Ellie Goulding, Years & Years
7:48	Baby – Clean Bandit
7:52	Snippet of Captain Marvel Trailer
7:53	GJ talks about Camila Cabalio singing to her parrots. Discusses Sesame Street too.
7:54	Feels – Calvin Harris ft. Katy Perry, Pharrell Williams, Big Sean
7:57	Joke about Brexit
7:57	Homesick - Catfish and the Bottlemen

How does the programme promote British music?  

The programme promotes British music because it talks about successful British artists such as Adele, Sam Smith, Ellie Goulding etc. as well as plays a few British songs.

What percentage of tracks played during your slot were British?  

1/6 of the tracks were British

What genres of music were played during your slot?

pop music - current (6:30-7)

rap, pop, electronic (7:00-7:30)

alternative rock, pop, house, indie rock, electronic (7:30-8)

Celebrity interviews – who is being interviewed and what are they being interviewed about?  How many of the interviews are with British people?

Interview with another Radio 1 host, Chris Stark, and talked about the Jan Slam giveaway for the football tickets.

News items – list the stories and identify which relate to Britain.  

The Super bowl and football was talked about, with football obviously relating to the U.K but also dipped into US players.

Quizzes and games – what can you win?

prizes from his office, jam slam give away (super bowl tickets), quizzes (FA Final Cup Tickets)

Who you think the audience is from the content of your section?  What evidence do you have for this?

young, interactive audience, roughly 12-29 years old – as when Gregg James done the sting, people as young as 12 were listening as well as teachers and other workers, either on the way to school or work.

 What platforms is the show is distributed on?  

Radios, BBC iPlayer, the BBC website