Creeper Cola

1) What was the task you were given and who was your target audience? 

Our task was to create a new Minecraft themed product to add to Minecraft's merchandise. The target audience was aimed towards 12-19 based on the research provided.

2) What was the name of your brand? 

The name of my brand is called Creeper Cola.

3) What research and planning did you undertake? 

I researched the age demographics of consumption of fizzy drinks and the age demographic of Minecraft.

4) What gap did you find in the market? What are other merchandise is available?

I found that there was no food/drink related items in Minecraft's merchandise collection. The PowerPoint shows that current merchandise includes clothes, toys, collectables, POP Vinyls, LEGO, technology etc.

5) What was you initial feedback? What did others say about your production? How successful was your sequence

Haven't had any yet.

6)  Identify what went well and with hindsight what you do to improve/do differently.

My product idea went well but I believe i could improve the overall bottle design.

7) What have you learnt from completing this task ?

That Minecraft has no official food/drink merchandise.