Newspapers have been around since the 16th century and
has built itself up to be the source of information with everything that
happens in the world. For hundreds and hundreds of years newspapers have remained
basically the same in the way they function and how they deliver the news,
however in todays society modern technology has changed the way we access the
news on a day to day basis. Modern society is going to be the death of printed
copies of newspapers.
Over the past few years various newspapers have either closed or
filed for bankruptcy as they haven’t changed their business trend, meaning they
continued to publish paper copies of news when customers weren’t buying them
but rather views the news online. This competitive advantage allows people to receive
faster, more up to date news without having to carry around a clunk of paper. This
allows commuters to read on the go, in the rain and in tight areas such as the
tube. However, this change in trend allows businesses to fund the printing of newspapers,
providing for the more old-fashion customers.
This technological change isn’t all bad though. Online news has
enticed more readers by presenting a variety of ways to present the media, rather
than just texts and pictures on a page e.g. videos of interviews. This also adds
more of an emotional effect to the story. Another positive that online news has
come with is allowing viewers to comment underneath articles, giving more of an
inside towards politics and outlining their opinions on stories. But where
there’s a positive there’s always a negative and allowing people to comment causes
arguments and conflict. One of the most recent discoveries is that screen
time on cellular devices is taking over our everyday lives which can lead to
physical damage such as eye strain and headaches/migraines, therefore having
the hard copy would be more natural and put more pressure on the body to help
potentially wind down and relax. The largest population to read 'hard'
newspapers are citizens over the age of 65. Unfortunately, due to more recent
technological advancements that generation have lacked to training and bringing
up around these advancements and are unable to work/use them.
Most recent studies suggest that The Daily Mail had
an overall decrease of 55% of printed papers during the start of the 21st
century from the 1960's. Since then online newspapers were first published and
have clearly been shown through recent years to be enjoyed and used worldwide.
Aggregate advertising expenditure and net circulation figures equate to about half of their 2007 due to the technological advancement in society, creating more of a demand for news. The 21st century has created more of a demand for online news then ever before therefore decreasing the amount of hard copy's of news and sales, as customers believe that reading online news is easier and more straight forward for the current population.
Audit Bureau of Circulation (ABC) Independent, non-profit organisation comprising of, and supported by, publishers, advertisers, advertising agencies, and commercial websites, to audit and certify circulation and site-traffic claims of its members.
Personally I believe that Sunday News sells the most as people tend to rest on Sundays as they aren't at work nor staying out late.
The leading broadsheet is Daily Telegraph, the leading tabloid is The Sun and the leading mid market is The Daily Mail .
The daily mail is shown to be the second most popular paper, but most popular mid market. Whereas, the Guardian is shown to be towards the lower ends of the scale due it's the niche audience. As The Daily Mail is a mid market it has broadsheet and tabloid aspects therefore is will have a vast audience from both community's.
The Guardian Media group is owned by the Scott Trust, which is a private company whose core purpose is to ensure the financial and editorial independence of the Guardian. The papers values are to be honest, fair and bring integrity to the reader.
Personally in terms of digital distribution I believe the most important brand identity has to be about the online websites, as many commuters and other people have technological devices such as laptops and tablets that may not be able to download the application therefore it is easier to access the internet. E.g people on work breaks are predominantly at computers or desk tops therefore it is easiest to view; as most works now ban the use of mobile phones within a certain block/building due to distraction.
The UK newspapers appear to be the least trusted in Europe, according to research by the European Broadcasting Union. It carried out surveys of 1000 members of the public in each of 33 European countries for its Trust in Media report. The UK by far the least trusted 'written press' of any European country.
The Independent Press Standards Organisations are the regulators for most of the UK's newspapers and magazines. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers and magazines follow the editors code.
Print display advertising revenue for the national UK newspapers has grown for the first time in more than seven years, according to a new report on ad expenditure. Display ads in national titles saw revenue growth of 1% year on year in the first quarter of 2018, putting it at a total of £152.6m for the period. Within tabloids print display advertising grew by 3% year on year.
Advantages of online newspapers: - easier to update (live updates) - larger audience - more modern - easy access for some - don't have to go out to a shop (more practical) - free (paywalls - Daily Telegraph, Financial Times,The Times) - your own personal account to choose topics - personalising it - contact papers quickly - comments on news stories - audience participation - easy to share articles - more interactive - video Disadvantages of online newspapers: -holding something - more liked by people - internet needed - can't keep the story - less accessible for the older generations - more information in the paper - pop-ups - long term eye strain - technical errors
- The
newspaper shows that twin toddlers were the main victims, both one-year-old,
the next-door neighbour, eye witness, their mother and their dad, age 33.
The newspaper shows that twin toddlers were the main
victims, both one year old, the next-door neighbour, eye witness, their
mother and their dad, age 33.
What
happened?
Boy was pronounced dead at 1am, due
to murder, one man has been arrested in having connections into the murder.
A
man is held after a toddler dies in a hammer attack, with the twin sister in
critical condition.
Where did
it happen?
At Finsbury
park north London.
A property in Hackney, North London.
When did it
happen?
18th
March 2017
18th
March 2017
How did it
happen?
A man allegedly murdered a baby with a hammer.
Why did it
happen?
Sometimes
the ‘father’ said he’d say maybe they aren’t his children.
What do you
notice about the difference in content and how the articles convey this
information? Why do you think that is?
The Guardian presents a less gruesome story compared to
the Daily Mirror. The Guardian shows
Published by the News
Group Newspapers division of News UK, itself a wholly owned subsidiary of
Rupert Murdoch's News Corp.
Daily Mail and
General Trust plc is a British media company, the owner of The Daily Mail and
several other titles.
It is a subsidiary
of Press Holdings.
Audience
The sun targets mainly people over the age of 15.
More woman than men read the sun
Few people in London read the sun.
Readership of the Daily Mail among individuals from the ABC1 social
class is higher than among the C2DE social class – 18.3 million and 10.1
million readers respectively.
People of age 65+ are more likely to read this newspaper as young
people tend to favour The Daily Star and The Sun
The Telegraph write much more factual and serious
articles than other newspapers such as the Sun, as their newspapers are aimed
at an older target audience.
A recent study showed that the average age of
readership that the Telegraph has is 61, which is much higher than the
average readership of it's counterparts
Online
The sun broadcasts their news online with free access to
everyone who goes on the website.
News is published online, with various access passes, the
standard daily pass is £2.00, ranging for the premium yearly subscription of
£300
Stereotypes - media industries use stereotypes - repeated so we think they are normal or true
Archetypes - ultimate stereotypes e.g. white stiletto wearing, big busted, brainless blonde bimbos
Counter-type - challenges tradition stereo-typically associations of groups, people/places
Representation:
- the way in which people, events and ideas are presented to the audience - the media takes something that is already there and represents it to us in the way that they choose. Media is rarely one hundred percent true. - they are created by producers (anyone who makes a media text) of media texts. - what they choose to present to us is controlled by gatekeepers.
“Gatekeepers” - any person involved in a media production with the power to make a decision about something the audience are allowed to.
DR CAGES
Disability Regional identity Class Age Gender Ethnicity Sexuality
media industries use stereotypes because the audience usually understand the character instantly. (Visual shortcut). Therefore it is often repeated and over used, usually creating a bad image on a certain group.
Archetypes:
'Ultimate' stereotype, (Blonde bimbo, who has no knowledge).
Counter type:
representation that challenges tradition stereotypical associations.
D I S- Scenes switch often, however at the beginning, people with mental illnesses are mostly in dark places or in places where it would be easy to suffer from sensory overload, such as the party and on the bus T- A prominent theme throughout the advert is the struggle to overcome bad situation and the mental illness. Kindness is also a major theme, since people who are allies of those with mental illnesses are portrayed in a very positive light I- Important icons include the crisp packet and the 'stop button' on the bus since they show that even small, everyday things can cause stress and anxiety in people with a mental disorder N- The struggles of people with mental disorders and the solutions, which can be offered to help, such as having someone to rely on C- People with mental disorder, allies of those people and the mass (People on the bus/ at the party) T- "#We can, we will"is the slogan, which was used, because it is memorable and inclusive, with the repetition of 'we' creating a sense of community and togetherness.
Mise en scene
C- The characters with mental disorders are all wearing dark, dull colours such as black, which often represents mourning and has connotations of depression and sadness. The man at the party has a shirt with the words "believe in yourself" written on it which shows that they too, can have confidence in themselves as long as they have someone else to rely on.
L- All the characters with depression seem to be in places which are not very well lit, such as the woman in bed, the man at the party and the man in the music room. Their faces often have light falling on only half of their face which creates an atmosphere of isolation around them. However by the end, the lighting becomes bright and fully illuminates the people's faces.
A- The actors are of different ethnicity and age to show that people of all types are affected by mental illnesses
M- No make-up used for effect
P- A good example of a prop is the book the musician has, which transforms by the end into something completely different and shows that through a struggle mental disorders can be slowly overcome
S- The scene is set during different times of the day for different people to show that their disorder affects anything and everything they do, during day and night
Sounds
M- At the beginning, the music sounds sad, however by the end it becomes inspirational because of the images that are being shown alongside it
C- No contaparallel
D- Diegetic sounds such as the crisp packet, the button on the bus and women laughing are all used to create an overwhelming atmosphere
O- No sounds Off-Screen
V- Voice-over used to narrate the struggles of people with mental disorders as well as offering a solution to dealing with them
E- Emotive language is used throughout the video to make people sympathise or emphasise with those struggling with a mental disorder
D- No dialogue can be heard throughout the video, and any speech between characters is silent, leaving the audience to rely on the actor's facial expressions to work out what is being said
Editing
S- Each person with a disorder gets somewhat equal screen-time,
T- Most of the transitions, are smooth, until the woman with anxiety suffers from sensory overload and the transitions become fast, showing her discomfort in the situation
O- There is no way to know what order things are done in, however the jumps from night to day would suggest that this is a random order of narrative as we go through different characters and their conditions
P- The pacing is slow at the beginning, however the woman with anxiety on the bus quickens the pacing
S- No special effects used
Camera
D I S- Set in a typical office environment in the modern day T- A prominent theme throughout the advert is the struggle of making a decision and normalising speech about the issue of mental illness. I- Icons include the shoe which shows the incorrect interpretation of people with mental disorders N- A man questioning whether he should ask a colleague how his day was because he heard he has a mental disorder and the video ridicules that fear, making it seem undeserved and absurd. C- Person who was off work with a mental health issue, the colleague who was doubting whether he should speak to him, other people at the office (extras) T- "It's time to talk. It's time to change"is the slogan, which was used, because it is memorable
Mise en scene
C- Both men are wearing formal wear which makes them look similar and shows that it is hard to differentiate between people with mental disorders and those without
L- At the beginning of the advert the lighting is white and harsh, however it is dull, making everyone seem pale and sickly. However, at the end, after everything is resolved, the light becomes brighter.
A- The actors are two men, the main character is portrayed as ridiculous for doubting himself about an insignificant question, his posture is slouched and he looks uncertain
M- No make-up used for effect
P- An important prop is the printer, which is used to show the absurdness of the fear of talking to a person who suffers from a mental illness
S- The artificial lighting in the office makes it impossible to know during which time of the day the scene was shot
Editing
S- The two men get equal screen-time, although the main character gets slightly more time so that the audience can find out what he is thinking
T- The transitions are smooth and fast
O- The shots are in chronological order and real life time would be equal to the video time
P- The pacing is slow throughout the first part, however it quickens after the question is asked, for comedic effect
S- Making the man seem like he exploded in a burst of white powder
Camera
D I S- Set in a living room of a normal family home T- A prominent theme throughout the advert is the struggle of loneliness I- No icons N- A man struggling with a mental disorder (depression), who feels better with his friends and family C- man with depression, family members T- Uses statistics to inform and persuade to become an ally
Mise en scene
C- Normal clothes for a home, creating a warm, family atmosphere
L- At the beginning of the advert the lighting comes through the curtain behind the man, which makes only the silhouette visible, making seem isolated. At the end, when the family is having dinner, the room is well lit and everything can be seen clearly
A- The main actor is a young man, who, statistically, is very likely to suffer from depression and other mental disorders
M- No make-up used for effect
P- Important props include curtains, since at the beginning, they dull the light and create the wanted effect of only being able to see the silhouette
S- The scene was shot during the daytime, although at the beginning it is not clera because the light seems unnatural
Editing
S- The man with mental disorder gets as lot of screen time
T- The transitions are smooth and fast
O- The shots are in chronological order and real life time would be equal to the video time
P- The pacing is relatively fast throughout the advert, however at the beginning the end it is quite slow
S- Showing the isolation of the character through special effects
