Vocabulary

word	definition
brand identity	the image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience.
cross-platform	the appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
endorsement	the act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
ethos	the purpose, attitude and beliefs of a person or an organisation.
media convergence	when audiences use one platform to consume various types of media texts.
media format	a media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
media platform	a media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper.
media text	any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
niche audience	a small, narrow audience interested in a specific topic or theme - the opposite of a mass market audience.
public service broadcasting	public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
smartphone	a mobile phone with a powerful processor that is capable of running applications and accessing the internet.
tablet	a computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.